How to Market and Promote your Business via Facebook

I joined Facebook late in May, when a family member invited me. I haven’t done much with it since, until two days ago when I volunteered to look at Facebook as part of the Group Research Project sponsored by Wendy Piersall at emomsathome – 28 Internet Marketing and Home Business How To?s.

On Wednesday, How to market and promote your business via Facebook was the only topic left. I thought: ” Well I want to know more about this, I’ll put my hand up.”

Step one to marketing and promoting your business via Facebook. Facebook, like most social networks, requires you to complete your profile.

Here is My Facebook profile

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You can choose how much or how little information you wish your friends and networks to see. You can also change your region: today I moved my region from Australia to one of my favorite cities, San Francisco. This gives you more scope to broaden your networks. You can change your region twice every 60 days.

Facebook is made up of many networks, each is based around a workplace, region, high school or college. Join a network to discover the people who work, live or study around you.

Facebook wants you to share your information with exactly the people you want to see it. On this page, you’ll find all the controls you need to set to who can see your profile and the stuff in it, who can find and contact you on Facebook.

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Facebook is a more selective site than some,such as MySpace. So with Facebook, you can have some confidence that the people in your network are on a compatible wave length with you. The social web has an interesting post on : Facebook and My Space are like Chalk and Cheese.

Ways to promote and market with Facebook:

1. Make sure when you fill in your profile, you include your blog or website URL

2.Start a group about your niche or product. Yesterday I started an Abundance Thinking Group, invited my friends to join and have 3 other people who have joined so far.

3. Sell and promote on the Marketplace

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You can promote and sell your products, or promote some of your affiliate products that are relevant to your group.

One of my friends Carolinda from t5t 5 Tibetans is promoting and selling her book and DVD on the Facebook marketplace.

You can buy flyers from Facebook- $10 for 5000 impressions- that you can use to promote yourself or your business in the marketplace. Read more at Pronet Advertising

4. Advertise an event you are running or attending. Today I was invited to attend Blog Business Summit.

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5. Join other groups and participate. There are now 80 million members of Facebook and thousand of networks. The opportunities to promote yourself and your business are extensive. Like other social networking sites, Facebook takes time and effort to use effectively.

Comments

  1. says

    Suzie,
    This is a great resource and your posts are really informative. Your blog is getting better and better!
    Jes

  2. says

    Hi Suzie,
    Thanks for the tips on using facebook. I joined about a month ago and haven’t really explored the full potential yet. I did not know about the marketplace… I will definately check into that! :)

  3. says

    Great post, I am just now starting to use Facebook for my small t shirt company and found your blog post to be perfect for trying to set up a strategy, thanks.

  4. says

    Okay, so I went to Marketplace and it says NOT to use Marketplace to promote businesses or services or my account could be terminated. What now?

  5. says

    Hi,
    I am new in facebook. And I hope facebook can help me get more traffic to my blog.
    Thanks to your posting. It is very helpful to me.

  6. says

    I have looked at many sites and not come acros such a site as yours that tells everyone everything they need to know. I have added you to my bookmarks, can anyone else suggest other related topics that I can search for to find out more infomation?

  7. Rebecca says

    This is a great guide- thanks for sharing! I think Facebook does give you a really powerful opportunity to promote your business that can be easily overlooked. Especially if you have corporate events that you want to promote, Facebook can be a useful way to get your message out there.

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