I love the Web 2.0 approach to marketing on the internet. I have found two mentors that are helping me move forward in this area.
Firstly, Jack Humphrey from The Authority Site Centre. His free Authority Black Book, an excellent introduction to Web 2.0 and provides you with the basis for developing an authority site.
I am going to reread this after Jack’s suggestion on a teleclass with him this week.The call came as a bonus from purchasing his software Web 2 Submitter. This is a time saving tool which is simple to implement. I have also found a great community comes with this.
Community is one of the aspects of Web 2 that I find very appealing. People helping people. sharing ideas and tips, what works and what doesn’t work.
Secondly, John Reece from income.com wrote a report titled: The Rebirth of Internet Marketing that really has my brain thinking in a different way .His report is well worth reading, probably as John says more than once. He suggests 4 or 5 times.
Why you might ask? What his is suggesting does turn the current list building , traffic methods up side down and poses many questions such as to what will I do with the landing page?
What he has written will have people thinking about marketing in a differently. He places the emphasis on developing quality, content-rich sites and Reese’s admonition is “don’t sell to a market, serve it” That sounds good to me.